Elaborating further on the above-mentioned subject, Police of Leicestershire (Leicester City, UK) stated that the scam, involving several fake Facebook profiles pretending to be modeling firms as well as utilizing the firms' logos, tried to look authentic. Timesofindia.indiatimes.com reported this.

The firms apparently contacted kids through electronic mails enquiring whether they'd like to be models. Subsequently, following the dispatch of several e-mails, pressure was created on the kids to send their photos with just their underwear on.

Moreover, it seemed the modeling firms were Leicester-situated, Police stated. A Spokesman representing the Leicestershire Police added that the latest one claimed itself as the Pat Keeling Modeling firm.

But, Pat Keeling doesn't own a Facebook account, while the modeling firm mentions this on its real official site.

Stated Ed Jones Detective Sergeant of the Pedophile and Online Investigation Team, while remarking about the aforementioned fraud, people shouldn't let themselves be duped with the e-mails as any well-established modeling firm wouldn't ever reach them in the manner described. He further cautioned kids not to publish photographs online of themselves showcasing their body with just their underwear on. Besides, if they weren't yet 18 such pictures might be indecent as per the law in United Kingdom. Onlinesocialmedia.net published this on January 24, 2011.

Meanwhile, one Spokeswoman of Facebook substantiated that the company's personnel were working to resolve the problem jointly with the Leicestershire Police. She also said that Facebook regarded its users' safety as most important. Sadly, there'd forever be mal-intended individuals, offline or online, who attempted at duping people. The Spokeswoman added that similar as one required ensuring whether somebody guiding him inside a shop was actually genuine, so must he utilize the same vigilance while browsing Facebook. Press Association published this on January 21, 2011.

Eventually the Spokeswoman said that Facebook strongly recommended users for utilizing the 'report links' provided on Facebook.com for reporting anybody they thought was trying to con them.