Security researchers at the Security Company GFI software have cautioned that black hat search engine optimization (BHSEO) attacks have already started poisoning search results related to Easter, although the holiday is still a month away (April 24, 2011).
The fake links were found while looking for Easter printable cards and most of them pointed to domains in the .pl zone.
Further, BHSEO attacks have a method that results in artificial inflation of the PageRank of harmful websites, to push them on the first pages of search results for keywords related to the event that is being exploited.
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